Issue 07 · The Homegrown Edit

Pause before you pick.

01 / 05Cover

The Picks · 33 pieces

Season's new picks

Walking towards the year end in style. Every piece links straight to the label that made it — we don't sell, we point.

33 pieces · new brands every week

ClothingVisit Surma

Surma

Butter Toast Kurta in Brown

₹1,990

Gully Labs

Gully Number 001 · Class Rebels Black

₹7,900

B'Infinite

Pearl White Shirt & Embroidered Denim Skirt Set

₹5,039

QuirkyBae

Sunlit Ginkgo Handloom Cotton Saree

₹2,499

ClothingVisit Okhai

Okhai

Alchemist Pure Cotton Ikat Shirt

₹4,350

On the rack this week

All brands →
✳︎Aniksan And Co.✳︎Surma✳︎Gully Labs✳︎Nam Jewels✳︎Chalk Studio✳︎B'Infinite✳︎House of Ayuda✳︎QuirkyBae✳︎Comet✳︎Okhai✳︎The Label Life✳︎Farida Gupta✳︎Everpret✳︎Aristobrat✳︎Cai Store✳︎Terra Luna✳︎Tan and Loom✳︎No Nasties✳︎Kissagoi✳︎Amama✳︎Maisoli✳︎Rivasa✳︎The Summer House✳︎Machki✳︎Fable Street
✳︎Aniksan And Co.✳︎Surma✳︎Gully Labs✳︎Nam Jewels✳︎Chalk Studio✳︎B'Infinite✳︎House of Ayuda✳︎QuirkyBae✳︎Comet✳︎Okhai✳︎The Label Life✳︎Farida Gupta✳︎Everpret✳︎Aristobrat✳︎Cai Store✳︎Terra Luna✳︎Tan and Loom✳︎No Nasties✳︎Kissagoi✳︎Amama✳︎Maisoli✳︎Rivasa✳︎The Summer House✳︎Machki✳︎Fable Street
✳︎Aniksan And Co.✳︎Surma✳︎Gully Labs✳︎Nam Jewels✳︎Chalk Studio✳︎B'Infinite✳︎House of Ayuda✳︎QuirkyBae✳︎Comet✳︎Okhai✳︎The Label Life✳︎Farida Gupta✳︎Everpret✳︎Aristobrat✳︎Cai Store✳︎Terra Luna✳︎Tan and Loom✳︎No Nasties✳︎Kissagoi✳︎Amama✳︎Maisoli✳︎Rivasa✳︎The Summer House✳︎Machki✳︎Fable Street
✳︎Aniksan And Co.✳︎Surma✳︎Gully Labs✳︎Nam Jewels✳︎Chalk Studio✳︎B'Infinite✳︎House of Ayuda✳︎QuirkyBae✳︎Comet✳︎Okhai✳︎The Label Life✳︎Farida Gupta✳︎Everpret✳︎Aristobrat✳︎Cai Store✳︎Terra Luna✳︎Tan and Loom✳︎No Nasties✳︎Kissagoi✳︎Amama✳︎Maisoli✳︎Rivasa✳︎The Summer House✳︎Machki✳︎Fable Street
✳︎Aniksan And Co.✳︎Surma✳︎Gully Labs✳︎Nam Jewels✳︎Chalk Studio✳︎B'Infinite✳︎House of Ayuda✳︎QuirkyBae✳︎Comet✳︎Okhai✳︎The Label Life✳︎Farida Gupta✳︎Everpret✳︎Aristobrat✳︎Cai Store✳︎Terra Luna✳︎Tan and Loom✳︎No Nasties✳︎Kissagoi✳︎Amama✳︎Maisoli✳︎Rivasa✳︎The Summer House✳︎Machki✳︎Fable Street
✳︎Aniksan And Co.✳︎Surma✳︎Gully Labs✳︎Nam Jewels✳︎Chalk Studio✳︎B'Infinite✳︎House of Ayuda✳︎QuirkyBae✳︎Comet✳︎Okhai✳︎The Label Life✳︎Farida Gupta✳︎Everpret✳︎Aristobrat✳︎Cai Store✳︎Terra Luna✳︎Tan and Loom✳︎No Nasties✳︎Kissagoi✳︎Amama✳︎Maisoli✳︎Rivasa✳︎The Summer House✳︎Machki✳︎Fable Street
✳︎Aniksan And Co.✳︎Surma✳︎Gully Labs✳︎Nam Jewels✳︎Chalk Studio✳︎B'Infinite✳︎House of Ayuda✳︎QuirkyBae✳︎Comet✳︎Okhai✳︎The Label Life✳︎Farida Gupta✳︎Everpret✳︎Aristobrat✳︎Cai Store✳︎Terra Luna✳︎Tan and Loom✳︎No Nasties✳︎Kissagoi✳︎Amama✳︎Maisoli✳︎Rivasa✳︎The Summer House✳︎Machki✳︎Fable Street
✳︎Aniksan And Co.✳︎Surma✳︎Gully Labs✳︎Nam Jewels✳︎Chalk Studio✳︎B'Infinite✳︎House of Ayuda✳︎QuirkyBae✳︎Comet✳︎Okhai✳︎The Label Life✳︎Farida Gupta✳︎Everpret✳︎Aristobrat✳︎Cai Store✳︎Terra Luna✳︎Tan and Loom✳︎No Nasties✳︎Kissagoi✳︎Amama✳︎Maisoli✳︎Rivasa✳︎The Summer House✳︎Machki✳︎Fable Street
✳︎Aniksan And Co.✳︎Surma✳︎Gully Labs✳︎Nam Jewels✳︎Chalk Studio✳︎B'Infinite✳︎House of Ayuda✳︎QuirkyBae✳︎Comet✳︎Okhai✳︎The Label Life✳︎Farida Gupta✳︎Everpret✳︎Aristobrat✳︎Cai Store✳︎Terra Luna✳︎Tan and Loom✳︎No Nasties✳︎Kissagoi✳︎Amama✳︎Maisoli✳︎Rivasa✳︎The Summer House✳︎Machki✳︎Fable Street
✳︎Aniksan And Co.✳︎Surma✳︎Gully Labs✳︎Nam Jewels✳︎Chalk Studio✳︎B'Infinite✳︎House of Ayuda✳︎QuirkyBae✳︎Comet✳︎Okhai✳︎The Label Life✳︎Farida Gupta✳︎Everpret✳︎Aristobrat✳︎Cai Store✳︎Terra Luna✳︎Tan and Loom✳︎No Nasties✳︎Kissagoi✳︎Amama✳︎Maisoli✳︎Rivasa✳︎The Summer House✳︎Machki✳︎Fable Street
✳︎Aniksan And Co.✳︎Surma✳︎Gully Labs✳︎Nam Jewels✳︎Chalk Studio✳︎B'Infinite✳︎House of Ayuda✳︎QuirkyBae✳︎Comet✳︎Okhai✳︎The Label Life✳︎Farida Gupta✳︎Everpret✳︎Aristobrat✳︎Cai Store✳︎Terra Luna✳︎Tan and Loom✳︎No Nasties✳︎Kissagoi✳︎Amama✳︎Maisoli✳︎Rivasa✳︎The Summer House✳︎Machki✳︎Fable Street
✳︎Aniksan And Co.✳︎Surma✳︎Gully Labs✳︎Nam Jewels✳︎Chalk Studio✳︎B'Infinite✳︎House of Ayuda✳︎QuirkyBae✳︎Comet✳︎Okhai✳︎The Label Life✳︎Farida Gupta✳︎Everpret✳︎Aristobrat✳︎Cai Store✳︎Terra Luna✳︎Tan and Loom✳︎No Nasties✳︎Kissagoi✳︎Amama✳︎Maisoli✳︎Rivasa✳︎The Summer House✳︎Machki✳︎Fable Street
✳︎Aniksan And Co.✳︎Surma✳︎Gully Labs✳︎Nam Jewels✳︎Chalk Studio✳︎B'Infinite✳︎House of Ayuda✳︎QuirkyBae✳︎Comet✳︎Okhai✳︎The Label Life✳︎Farida Gupta✳︎Everpret✳︎Aristobrat✳︎Cai Store✳︎Terra Luna✳︎Tan and Loom✳︎No Nasties✳︎Kissagoi✳︎Amama✳︎Maisoli✳︎Rivasa✳︎The Summer House✳︎Machki✳︎Fable Street
✳︎Aniksan And Co.✳︎Surma✳︎Gully Labs✳︎Nam Jewels✳︎Chalk Studio✳︎B'Infinite✳︎House of Ayuda✳︎QuirkyBae✳︎Comet✳︎Okhai✳︎The Label Life✳︎Farida Gupta✳︎Everpret✳︎Aristobrat✳︎Cai Store✳︎Terra Luna✳︎Tan and Loom✳︎No Nasties✳︎Kissagoi✳︎Amama✳︎Maisoli✳︎Rivasa✳︎The Summer House✳︎Machki✳︎Fable Street
✳︎Aniksan And Co.✳︎Surma✳︎Gully Labs✳︎Nam Jewels✳︎Chalk Studio✳︎B'Infinite✳︎House of Ayuda✳︎QuirkyBae✳︎Comet✳︎Okhai✳︎The Label Life✳︎Farida Gupta✳︎Everpret✳︎Aristobrat✳︎Cai Store✳︎Terra Luna✳︎Tan and Loom✳︎No Nasties✳︎Kissagoi✳︎Amama✳︎Maisoli✳︎Rivasa✳︎The Summer House✳︎Machki✳︎Fable Street
✳︎Aniksan And Co.✳︎Surma✳︎Gully Labs✳︎Nam Jewels✳︎Chalk Studio✳︎B'Infinite✳︎House of Ayuda✳︎QuirkyBae✳︎Comet✳︎Okhai✳︎The Label Life✳︎Farida Gupta✳︎Everpret✳︎Aristobrat✳︎Cai Store✳︎Terra Luna✳︎Tan and Loom✳︎No Nasties✳︎Kissagoi✳︎Amama✳︎Maisoli✳︎Rivasa✳︎The Summer House✳︎Machki✳︎Fable Street
✳︎Aniksan And Co.✳︎Surma✳︎Gully Labs✳︎Nam Jewels✳︎Chalk Studio✳︎B'Infinite✳︎House of Ayuda✳︎QuirkyBae✳︎Comet✳︎Okhai✳︎The Label Life✳︎Farida Gupta✳︎Everpret✳︎Aristobrat✳︎Cai Store✳︎Terra Luna✳︎Tan and Loom✳︎No Nasties✳︎Kissagoi✳︎Amama✳︎Maisoli✳︎Rivasa✳︎The Summer House✳︎Machki✳︎Fable Street
✳︎Aniksan And Co.✳︎Surma✳︎Gully Labs✳︎Nam Jewels✳︎Chalk Studio✳︎B'Infinite✳︎House of Ayuda✳︎QuirkyBae✳︎Comet✳︎Okhai✳︎The Label Life✳︎Farida Gupta✳︎Everpret✳︎Aristobrat✳︎Cai Store✳︎Terra Luna✳︎Tan and Loom✳︎No Nasties✳︎Kissagoi✳︎Amama✳︎Maisoli✳︎Rivasa✳︎The Summer House✳︎Machki✳︎Fable Street

Explore for

Add some jazz to the wardrobe.

Items that help you explore. Each look is three pieces from different homegrown labels — pick one, or all three.

Festive, made easy: Pop Mirage Embellished Three Piece SetLook 01
B'Infinite, Pop Mirage Embellished Three Piece Set.

About us

Supporting homegrown brands and promoting a culture of taste over trend.
This website showcases the unique homegrown brands you see on social media, so you can always go back to them before you end up with something boring that isn't you at all.— PausePick, on pausing

What people say

Word of mouth.

PausePick started as a spreadsheet shared between friends. These are the friends of friends who found their next favourite label through it.

Bought something you found here? Open any pick on the rack to leave a review.

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