Our Mission & Vision
Supporting homegrown brands + promoting a culture of taste over trend.
Pause before you pick: it’s a community for homegrown brands made and bought with love.
The story so far
This website helps us showcase all the unique homegrown brands you see on social media or online, so you will always be able to go back to them before you end up getting something boring that isn’t you at all! Oh, and also- we love to talk about what we do. This place is a community and home to everyone who is into the idea of mindful consumerism, one pause at a time!
“PausePick has been my go-to since day one — what started as a simple Excel sheet quickly became like it’s coming from a friend who’s done all the research for you.”
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- picks on the rack
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- homegrown labels
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- categories, clothes to ceramics
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- stories in the magazine
+ new brands dropping every week :)
What we stand for
- 01Taste > trendPieces you'll still want next year, not just this week.
- 02Local makers & independent voicesHomegrown labels, artisans and small studios first.
- 03Culture-conscious curationHandloom, handwork and heritage, worn the modern way.
- 04People-first storytellingThe brand behind the product, and the person behind the brand.
- 05A little bit of everythingClothing to ceramics, skincare to stationery — one directory.
Oh no! Did we forget to introduce ourselves?
Hi! We are…
Co-founder · 01
Anunita
A shopaholic who takes pride in trying new brands, unique products, and entering any room as the IT girl, Jena (her pet name), believes there is no such thing as overdressed. But, for a shopaholic, Jena sure does believe in getting your money’s worth and using every last drop from that bottle. After all, that is what PausePick is about…
Co-founder · 02
Sanya
Ironically, shopping used to stress her out. But supporting true-blue homegrown brands, spreading the word about artisans, and spending money consciously on art and talent did not. When she found out that you can do this through shopping, we got our convert! While she loves to see an aesthetic, it is the unique personality of people translated into their shopping habits that she hopes to catch with PausePick.
What people say
“PausePick has been my go-to since day one — what started as a simple Excel sheet quickly became like it’s coming from a friend who’s done all the research for you.”
